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E-Flyers By The Numbers

Posted on August 15th, 2016 by Mark Hayden | Categories:

It costs less than $50 to mail one of our e-flyers to a list of 5,000 agents.  Does that sound like a lot?  Let’s look at the numbers!

When a customer purchases one of our e-flyers, we send it out to one or more of our regional lists.  Lists composed exclusively of interested real estate professionals!  To ensure that our lists remain effective, we m
ake sure to keep them trimmed of agents who do not open e-mails from us for more than six months.  We also gladly remove any parties who do not wish to receive our e-flyers, which not only keeps us in compliance with the CAN-SPAM act of 2003*, but benefits you by removing agents uninterested in receiving our e-flyers.  This keeps our prices low by reducing the “bloat” of uninterested parties.

Say a given list has 5,000 agents; of those, we guarantee that at least 10% of those will open a given e-flyer.  This might not sound like a lot, but as e-flyers go, it’s a solid number!  At this point, usually about 10-15% of the agents who received the flyer have opened it, so about 500-800 agents have now seen the flyer.  Based on that open rate alone, 650 agents would see that the $50 flyer; this works out to about $.07 cents per agent who opened the flyer!

ZipYourFlyer.com also includes flyer design in its e-flyer prices, and we offer a choice of any of our superb design schemes! All a customer has to do is upload text, pictures, contact info and property info. Within a few hours one of our skilled designers (maybe even yours truly) will send a proof for approval. After the client makes revisions, one of our specialists will send the e-flyer to the specified area.  Some companies would probably charge $50 dollars for the flyer alone, without even offering the ability to send it out!

I may be biased, having made a few thousand of these e-flyers in my time here at ZYF, I can speak for the process.  Maybe it’s the Stockholm syndrome, but I love the job I do, and I think it’s reflected in the quality of the work I put out.  And yes, my dedication to making an excellent product comes standard and at no extra cost; no matter if it’s a no-frills Simple design, or one of our more flowery offerings like Claret or Rustic.

ZYF offers a great products, good prices, and I’m more than happy to work on your next order!  To see some samples of our final products, check out our Facebook and Twitter pages!

*The Federally enforced law which sets standards for sending of commercial e-mail.

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