What’s the big deal? Why should I care so much what my real estate listing flyer looks like? Only agents are going to see it anyway, right??? WRONG!! If you are going to stick your name on a flyer, you need to care about it. Whether you want to use a Zip Your Flyer design scheme, have your assistant make it, or create one yourself, it should look good. When you send out an email flyer or have flyers printed up for the flyer box, it is an extension of your business. If your flyers look sloppy, then you look sloppy. Elements should be aligned properly. Your photos need to look good (that is a topic for another day all by itself). Text should fit the purpose. If the flyer is for other real estate agents — then less is more. Agents are busy. Give them the important information like bedrooms, bathrooms, location, parking, quality, comps … If it’s for the flyer box, or for buyers to see, then get more descriptive. You want them to picture themselves in your listing.
One day, you may find yourself negotiating for your client across the table from an agent who recognizes you from an email flyer. It is far better for your client, if you have left a professional impression all around, don’t you think?